CRM Marketing Specialist (Based in Madrid)
Meet the Team
The Marketing & Growth team is one of the largest and most dynamic at Fever, playing a central role in driving visibility, engagement, and business impact across the company. We work closely with nearly every department, combining strategy, creativity, and data to connect millions of people with unforgettable experiences.
Join us if you want to drive global impact, master data-driven creativity, and help millions of people discover their next unforgettable experience.
The CRM team focuses on building lasting relationships with our users from the moment they first encounter Fever. By analyzing customer behavior and mapping the entire lifecycle, we create personalized experiences that keep users engaged and coming back.
We craft targeted communications, special offers, and data-driven insights to strengthen loyalty and improve every interaction.
Join us and help turn first-time users into lifelong fans.
The Role
As a CRM Specialist, you will be responsible for developing and executing end-to-end CRM strategies and communication plans across multiple channels, with a strong focus on email, push notifications, and in-app messaging.
You will play a key role in refining our multi-channel communication approach, optimizing customer journeys, and improving retention strategies. The role requires a combination of analytical thinking, technical skills, and a strong understanding of customer behavior.
What You'll Do
- Develop and execute CRM campaigns across multiple channels (email, push, in-app)
- Support the definition of the customer lifecycle and contact strategy across all touchpoints
- Segment audiences and leverage customer data to improve targeting and campaign effectiveness
- Monitor, analyse, and report on campaign performance, ensuring all activities are measurable and insight-driven
- Own weekly and monthly reporting, as well as ad hoc performance deep dives
- Continuously optimize CRM flows and journeys to improve engagement and drive revenue
- Collaborate with internal teams to ensure alignment across marketing initiatives
- Stay up to date with CRM best practices, tools, and industry trends
Who You Are
- 2-3 years of experience in Digital Marketing and CRM, across mobile and web environments
- Experience with Salesforce Marketing Cloud
- Familiarity with ESPs such as Mailchimp, Sendgrid, or similar tools
- Proficiency in HTML
- Strong copywriting skills
- Analytical, data-driven, and commercially minded
- Experience with A/B testing and dynamic content
- Ability to manage multiple priorities in a fast-paced environment
- Organized, proactive, and detail-oriented
- Fluent in English and German
- Strong team player with a collaborative mindset
Nice to Have
- Experience working in a fast-paced environment such as a startup or scale-up
- Strong understanding of customer segmentation and lifecycle marketing
- Experience with marketing automation and personalization strategies
Why You'll Love It Here
Attractive compensation package
Opportunity to have a real impact in a high-growth global category leader
40% discount on all Fever events and experiences
Private health insurance
23 days off annually
Wellhub membership
English lessons
Flexible working model and home office options
Responsibility from day one and professional and personal growth
Great work environment with a young, international team of talented people to work with!
#LI-Hybrid
