Senior Sales Manager - Aerial Work Platforms (AWP / MEWP)

Multiple Locations Across Europe (x10 Roles)
Language: German (C1 required for Germanbased roles)
Employment Type: Fulltime | Fieldbased / Onsite

Salary: US$73,262.23 - US$114,289.07 plus bonus - commission

Start Date: ASAP

Role Overview

We are hiring 10 Senior Sales Managers - Aerial Work Platforms (AWP / MEWP) to support rapid expansion across key European markets. These are newly created fieldbased roles offering high autonomy, strong earnings potential, and the opportunity to shape regional growth strategies.

You will be responsible for driving sales performance, building key accounts, and expanding market share for a leading manufacturer of aerial work platforms and lifting equipment.

Available Locations (x10)

Please note these are locationspecific field sales roles, ideally suited to candidates based in or near:

• Amsterdam, Netherlands
• Helsinki, Finland
• Stockholm, Sweden
• Gothenburg, Sweden
• Copenhagen, Denmark
• Madrid, Spain
• Berlin, Germany
• Dusseldorf, Germany
• Munich, Germany
• Stuttgart, Germany

Key Responsibilities

• Develop and execute regional sales strategies for AWP / MEWP products
• Achieve and exceed annual sales and marketshare targets
• Identify, acquire, and manage key accounts, including:
  • Equipment rental companies
  • Construction contractors
  • Industrial end users
• Build and maintain longterm customer relationships with high satisfaction levels
• Lead commercial negotiations, including pricing, contracts, and commercial terms
• Work closely with AfterSales and Service teams to ensure excellent customer experience
• Represent the business at trade fairs, exhibitions, and customer events
• Conduct regular customer visits and territory travel

Skills & Experience

What Makes You a Strong Fit

• Proven success in field sales / outside sales with verifiable results
• Strong background in aerial work platforms (AWP / MEWP) or similar lifting and access equipment
• Excellent market knowledge within construction, industrial, or rental equipment sectors
• Established network of key decisionmakers
• Strong negotiation, relationshipbuilding, and customercentric mindset
• Independent, proactive, and resultsdriven working style
• Excellent communication and presentation skills
• Collaborative team player with strong crossfunctional alignment

Mandatory Requirements (NonNegotiable)

• Minimum 5 years of field sales experience, including key account acquisition and management
• At least 5 years' experience selling MEWP / AWP equipment within an OEM environment
• Proven annual sales revenue exceeding EUR 1 million
• Strong, existing industry network within:
  • Equipment rental companies
  • Construction firms
  • Industrial end users
• Language Requirements:
  • German C1 (Advanced) for all Germanybased roles
  • Strong English required across all locations

Additional Information

• Nationality: Open (local market expertise strongly preferred)
• Working Model: Fieldbased with onsite presence
• Interview Process: 2 stages (video interviews available)
• Employment Type: Permanent, direct contract
• Territory: Countryspecific with regional coverage

Why This Opportunity

• Join a fastgrowing international manufacturer with strong European growth plans
• Take ownership of a highimpact regional sales territory
• Competitive compensation with performancelinked incentives
• High autonomy, visibility, and longterm career progression