Programmatic & AdTech Consultant

• Department: Programmatic Advertising/AdTech Solutions
• Location: Berlin - Munich
  

About the Role

As a Programmatic & AdTech Consultant at Incubeta, you will play a crucial role in driving our clients' digital media performance through expert strategic consulting, technical implementation, and innovative solutions. You will be responsible for conducting comprehensive GMP audits, leading agency activation initiatives, providing best-in-class GMP advisory, and delivering effective training and onboarding support. This role requires a blend of deep technical expertise in Google Marketing Platform (GMP) products, strong analytical skills, and the ability to translate complex adtech concepts into actionable strategies for clients and internal teams. You will be a key driver of efficiency, scalability, and client success within the programmatic and adtech landscape.

Key Responsibilities

• GMP Audits & Optimization:
  • Design and conduct thorough GMP (CM360 & DV360) Audits to assess current performance, identify areas for improvement, and ensure future-proofed media buying strategies.
  • Present audit findings to clients and advise on strategic optimization opportunities to drive maturity and enhance media performance.
• Agency Activation & Standardization:
  • Understand the business challenges, relating to digital media. Solve these by identifying solutions in the Google Marketing Platform.
  • Translate these insights into actionable outcomes for agency partners and media buying teams, developing concrete programmatic media buying solutions.
  • Drive the adoption and standardization of best practices across various markets and teams.
• General GMP Advisory & Troubleshooting:
  • Advise clients on best practices for implementation and provide comprehensive troubleshooting support related to Campaign Manager (CM360) and Display & Video 360 (DV360).
  • Offer expert guidance on critical aspects including tracking, media buying, audience solutions, and reporting.
• GMP Training & Development:
  • Conduct effective client training sessions on Campaign Manager 360 & Display & Video 360, to enhance their understanding and utilization of the platform.
• Onboarding Support (DV360 & CM360):
  • Provide dedicated ad-hoc technical support to clients during their onboarding process for DV360 and CM360.
  • Offer strategic advice and best practices to ensure clients quickly become proficient and find success with CM&DV360.

Qualifications & Skills

• Experience & Technical Proficiency (Hard Skills):
  • Proven experience with advanced implementation in GMP (CM360 & DV360).
  • Demonstrable ability to translate digital media challenges into actionable programmatic media buying solutions.
  • Expertise in best practice implementation and troubleshooting for Google Marketing Platform products, including CM360/DV360.
  • Experience in conducting training sessions on CM360/DV360.
  • Strong understanding of the broader adtech ecosystem.
• Strategic & Innovation (Soft Skills):
  • Innovator: Takes a leading role on technical aspects of projects, owning solutions and driving resourceful innovation, including pioneering new content or approaches.
  • Strategic: Ability to obtain a deep understanding of clients' overarching business goals, identifying solutions that align with these goals while maintaining a profit-oriented mindset to drive project efficiency and scalability.
  • Agile: Adapts effectively to unforeseen obstacles, identifying opportunities within challenges, and maintaining flexibility with a solution oriented mindset.
• Collaboration & Communication (Soft Skills):
  • Communication: Ability to translate complex technical information into clear, actionable, and inspiring outcomes, fostering understanding and driving change.
  • Collaborative: Maintains a positive attitude and collaborative approach, working effectively with others, especially when facing challenges, embodying a 'better together' mindset.
  • Cross-Functional: Identifies personal technical limits, builds strong relationships with other experts, and actively collaborates across functions to solve complex problems.
  • Organizational: Maintains a structured way of working with transparent communication, facilitating efficient and effective collaboration within teams and across the organization.
• Certifications:
  • Relevant certifications in Google Marketing Platform (DV360, CM360) are highly desirable.
• Languages:
  • Fluent in German & English

Please note that we do not accept unsolicited services or offers from recruitment agencies. Acquisition is not appreciated.We are unable to provide visa sponsorship for this position.

German:

Programmatic & AdTech Consultant

Abteilung: Programmatic Advertising / AdTech Solutions

Standort: Munchen

Uber die Rolle

Als Programmatic & AdTech Consultant bei Incubeta bist du nicht nur ein technischer Experte - du bist der strategische Kompass fur unsere Kunden. Du ubersetzt komplexe AdTech-Ratsel in echte Wachstumsstrategien. Ob tiefgreifende GMP-Audits, die Fuhrung von Agency-Activation-Initiativen oder das Onboarding neuer Player: Du sorgst dafur, dass die digitale Media-Performance unserer Kunden neue Hohen erreicht.

Deine Mission bei uns

• GMP-Flusterer: Du fuhrst detaillierte Audits (CM360 & DV360) durch, deckst Optimierungspotenziale auf und machst Media-Buying-Strategien zukunftssicher.
• Losungsfinder: Du verstehst die geschaftlichen Herausforderungen unserer Kunden und verwandelst sie in smarte Losungen innerhalb der Google Marketing Platform.
• Wissensvermittler: Du leitest erstklassige Schulungen und Onboardings. Dein Ziel: Kunden und Teams zu echten Profis in CM360 und DV360 zu machen.
• Troubleshooter & Stratege: Bei Problemen im Tracking oder Reporting bist du die erste Anlaufstelle. Gleichzeitig behaltst du immer die Skalierbarkeit und Effizienz im Auge.
• Standardsetzer: Du forderst Best Practices uber verschiedene Markte hinweg und treibst Innovationen im gesamten AdTech-Okosystem voran.

Das bringst du mit

Deine Hard Skills:

• GMP Deep Dive: Du hast fundierte Erfahrung in der Implementierung und Fehlerbehebung von CM360 und DV360.
• Strategisches Mindset: Du kannst technische Anforderungen in greifbare Business-Losungen ubersetzen.
• Trainer-Gen: Du hast Spa daran, dein Wissen in Workshops und Trainings weiterzugeben.
• Sprachgefuhl: Du kommunizierst sicher und flieend auf Deutsch und Englisch.

Deine Soft Skills:

• Innovationsgeist: Du gibst dich nicht mit dem Status Quo zufrieden, sondern entwickelst aktiv neue Ansatze.
• Agilitat: Hindernisse sind fur dich Chancen. Du bleibst flexibel und losungsorientiert.
• Teamplayer: "Better Together" ist fur dich kein Slogan, sondern deine Arbeitsweise. Du kommunizierst transparent und arbeitest gerne funktionsubergreifend.
• Zertifizierungen: Google-Zertifizierungen (DV360, CM360) sind das Tupfelchen auf dem i.

Warum Incubeta?

Werde Teil eines Teams, das die Zukunft des Marketings gestaltet. Bei Incubeta bringen wir kluge, ambitionierte Kopfe zusammen, die Freude an Zusammenarbeit und Innovation haben und gemeinsam uber sich hinauswachsen wollen.

Bereit fur das nachste Level?

Dann freuen wir uns auf deine Bewerbung! Werde Teil unseres Teams in Munchen und lass uns gemeinsam die AdTech-Welt bewegen.

Ein kleiner Hinweis zum Schluss: Wir bitten Personalvermittlungsagenturen hoflich, von Akquise-Anfragen abzusehen. Zudem konnen wir fur diese Position aktuell kein Visum-Sponsoring anbieten.