Leads brand positioning to support the implementation of the BU value proposition
Develops strategies to ensure consistent customer experienceManages and coordinates brand architecture in terms of nomenclature, book-values etc.
Develops brand guidelines to ensure consistency in look and feelAnalyzes brand health indicators
Organizes market research and develops plans to address deviations in brand structure
Develops concrete action plans to mitigate deviationsLeads global brand strategy and steers brand portfolio as well as trademark strategy
Supports marketing team in developing product/concept communication materials to position Henkel BU across all Customer Touch points
Supports and leads branding guideline for digitalDevelops systematic approaches and programs to identify and map Consumer JourneyGenerating long-term innovation ideas and developing them with technical functions
