Senior Planning Manager, Commercial (DACH)

What You'll Do

At SharkNinja, we use data, technology, and insight to fuel better decisions at speed. As Senior Manager, Commercial Planning - DACH, you will own the commercial forecast, planning rhythm, and forecasting outcomes for one of SharkNinja's most complex and strategically important European regions. You will sit at the intersection of commercial strategy, advanced analytics, and local market execution, partnering closely with DACH Sales, Sales Operations, Supply, SS&A, Marketing, and EMEA stakeholders. Your role is not just to report performance, but to pressure test the forecast, challenge assumptions, and translate complex data into decisive actions that drive growth while protecting inventory health. This role requires strong commercial judgement, a high level of analytical and technological fluency, and the confidence to lead the forecast story with senior leadership. You will proactively surface risks and opportunities, test multiple scenarios, and ensure the business is prepared for what's ahead - not just what's planned.

Key Responsibilities:

Forecasting, Budgeting & Performance Management

• Lead the monthly forecasting process and annual budget cycle for the DACH region, embedding analytical rigor, scenario thinking, and clear prioritisation across the commercial organisation.
• Own the monthly consensus process, delivering an insightled, technologyenabled forecast narrative to Executive leadership that clearly articulates what is happening, why it is happening, and what actions are being taken.
• Pressure test forecasts using scenario analysis, sensitivity modelling, and trend diagnostics to assess robustness and identify upside/downside risks early.
• "Light up" quarterly, monthly, and weekly sales targets through advanced data analysis, enabling proactive course correction and confident delivery against commitments.

Risk & Opportunity (R&O) Leadership

• Own the regional R&O process, driving tangible actions to realise opportunities and mitigate risks in close partnership with SS&A, Supply, Sales, and Marketing.
• Ensure risks are actively challenged, clearly articulated, and actioned, rather than passively tracked.
• Use leading indicators, market signals, and local intelligence to continuously reassess forecast confidence and exposure.

Technology, Data & Insights

• Leverage forecasting tools, dashboards, and analytics platforms to enhance visibility, decisionmaking speed, and forecast accuracy.
• Partner with EMEA and global analytics, systems, and data teams to improve forecasting methodologies, data quality, and automation.
• Translate complex analytical outputs into clear, commercially relevant insights that local teams can act on quickly.

Local Market Partnership

• Act as a trusted thought partner to the DACH commercial leadership team, ensuring forecasts reflect local market dynamics, customer behaviour, and execution risks.
• Embed yourself in the local business rhythm, ensuring planning outputs are practical, relevant, and actionable for teams on the ground.
• Operate seamlessly as a member of both the Global Commercial Planning team and the local DACH team to ensure full alignment with both organisations.

What You'll Bring

• Relevant experience in commercial planning, financial forecasting, analytics, or performance management, ideally within consumer electronics, FMCG, or retail.
• Strong analytical capability with a technologyforward mindset, comfortable using data, systems, and models to challenge assumptions and inform decisions.
• Demonstrated experience pressure testing forecasts and influencing outcomes through insight rather than hierarchy.
• Proven ability to partner crossfunctionally and influence Sales, Sales Operations, and Supply teams in a fastpaced environment.
• Advanced organisational skills with the ability to manage competing priorities while maintaining pace and precision.
• A selfstarter mentality - comfortable owning outcomes endtoend, asking hard questions, and acting with urgency.