Community Manager DACH

The Role

We are not looking for someone to moderate comments. We are looking for someone who lives on the For You Page, understands that a single reply in the right comment section can outperform a paid campaign, and treats community as the brand's most powerful asset. You will support community management across three distinct brands and audiences - Shark Home, Shark Beauty, and Ninja - with Instagram and TikTok as your primary stage. You will be part of the Social Media & Community team.

Responsibilities

Brand Voice & Engagement

• Apply SharkNinja's brand voice across comments, DMs, replies, and mentions for Shark Home, Shark Beauty, and Ninja - ensuring every interaction feels human, on-brand, and intentional
• Engage proactively beyond owned channels - jump into trending conversations, comment on relevant creator content, and place our brands where culture is already happening
• Inspire, surface, and amplify UGC - celebrate community content, encourage participation, and help turn everyday customers into vocal brand advocates
• Build genuine, ongoing relationships with superfans, power users, and repeat engagers across all three brand communities

Social Listening & Trend Spotting

• Run ongoing social listening across brand communities, product categories, and cultural territories: food & cooking culture, home aesthetics, and haircare & beauty rituals
• Monitor brand sentiment and competitor community health - flag risks early and surface opportunities for the team to act on
• Surface emerging trends and cultural conversations, sharing observations with the wider social team to inform content briefs and campaign planning

Community Operations

• Follow established community tone guidelines, response playbooks, and escalation protocols for each brand - flagging gaps or inconsistencies to the team as you find them
• Support real-time community activation during product launches, campaign moments, and cultural events
• Track community KPIs including engagement rate, response time, sentiment score, UGC volume, and follower growth
• Contribute to monthly community reporting by documenting key metrics, notable community moments, and emerging trends for the wider team

Your Profile

• 1-2 years of experience in community management or social media, brand-side or agency
• Fluent in German and English - written and spoken, native or near-native German preferred
• Strong working knowledge of Instagram and TikTok - algorithm, formats, culture, and community dynamics
• Familiarity with social listening tools (e.g. Brandwatch, Talkwalker, Sprout Social)
• Strong copywriting instinct - you can write a comment that earns thousands of likes
• Experience building community engagement and encouraging user-generated content
• Based in Frankfurt or willing to commute for regular in-office days

Nice to Have

• Background in a social-first agency environment
• Experience with DACH consumer brands in home, beauty, or kitchen categories
• On-camera confidence for community content moments
• Familiarity with tools such as Dash Hudson, Emplifi, or Sprinklr

Our Channels

Community management spans the following Instagram profiles:

• Shark Beauty: @sharkbeautyde
• Shark Home: @shark.deutschland
• Ninja: @ninja.deutschland