(Senior) SEA Manager I Shopping & Apps

Your tasks - this is what awaits you in detail

• You take full responsibility for the operational management and strategic development of our Google Ads & Microsoft Ads accounts, with a primary focus on high-scale Shopping and integrated App campaigns
• You proactively optimize the Merchant Center data architecture and use AI-driven enrichment (e.g., LLM-based title/description optimization) to ensure our product data is "algorithm-ready" across Search, Shopping, and Discovery
• You manage the end-to-end lifecycle of App Install (AC) and Engagement (ACe) campaigns, optimizing for down-funnel events and leveraging deep-linking strategies to create a seamless web-to-app journey
• You design and implement the most effective account structures for our specific business needs
• You understand when to use simplified architectures (e.g., Hagakure) to maximize AI learning and when to maintain granular control to protect margins or support specific product categories
• You design automated monitoring systems and anomaly detection alerts to ensure 24/7 account health across both Shopping feeds and App assets
• You execute a rigorous "always-on" testing roadmap, from creative A/B tests in App campaigns to feed-label experiments that identify new growth levers for Shopping
• You design and refine effective processes surrounding feed management, feed optimization, and cross-channel performance analysis

Your profile - this is what we expect from you

• Successfully completed university degree in Economics, Business Administration, Marketing, or a data-focused technical field
• You bring profound practical experience in handling complex Google Shopping accounts and large data feeds, complemented by a solid proficiency in App Marketing (UAC/MMPs)
• You possess a "think-automation-first" approach and are comfortable using Google Ads Scripts, No-Code tools, or Python to automate repetitive tasks and connect disparate data sources
• You are an "AI-First" marketer, confident in using Generative AI (e.g., ChatGPT, Claude) for rapid copy iteration and deep data analysis to derive actionable insights
• Your work is characterized by an analytical-conceptual understanding of the post-cookie/ATT landscape. Furthermore, you focus on incrementality and POAS (Profit on Ad Spend) rather than just platform-reported ROAS
• You are a strong communicator who enjoys sharing technical knowledge. In addition, you are comfortable training working students and collaborating with colleagues to elevate the team's collective AI and PPC skills
• You are fluent in English (C1), both written and spoken, German is a plus

What we offer

• Create your own work-life balance: You have the flexibility to choose between working remotely (within Germany) or from one of our locations in Cologne, Darmstadt, Düsseldorf, or in Berlin!
• Urban Sports Club and RSG Group Fitness Studios: Get top deals for fitness, swimming, yoga and more
• Mental Well-Being: We support you on your well-being journey with special offerings such as Instahelp, the digital platform for online psychological counseling
• Vacation & Sabbatical: Enjoy 30 days of vacation per year and the opportunity to take a sabbatical once you have been part of the team for a certain period!
  Option for Pluxee restaurant vouchers: Buy Pluxee vouchers through us and benefit from tax-advantaged meal allowances!
• 'Deutschlandticket': We subsidise your train season ticket for more mobility
• Employee Discount: You will receive a monthly coupon for Kaufland.de
• Free choice of operating system: MacOS or Ubuntu Linux, it's up to you
• Boost your growth: Benefit from our online language learning programs, diverse in-house training, and our automated 360-degree feedback. We cover the costs for relevant conferences, training opportunities, and approved team workshops to strengthen personal interactions
• This is who we are: Our dynamic culture combines flat hierarchies, a start-up mentality, an international team of over 65 nationalities, and the strength of the Schwarz Group to provide you an agile and secure working environment
  We are team players: From day one, you will connect not only with your team but also with others through our digital onboarding journey, the buddy program, and regular team and company events, all-hands meetings, powerful mornings, and much more!

Check out our Principles & our blog for even more insights into our company culture!

Who we are

We are the tech powerhouse behind Kaufland's international online marketplace and a company within the Schwarz Group. Driven by a start-up mentality and working on an equal footing within flat hierarchies, we develop the best marketplace solutions for our customers, sellers and partners. #FromEuropeForEurope

As a part of Online Marketing , the Performance Marketing team does everything it can to increase traffic to our online marketplaces and convert it into sales. Advertising measures are performance-orientated and are optimised towards specific KPIs via data analysis.