Erstellt am 15. Mai 2026

Vice President Global Content & Creative (m/f/d)

Miele

Gütersloh, Nordrhein-Westfalen 33311, Germany Vollzeit

Reference: 1006682831

Your Responsibilities

In close collaboration with global marketing and category teams, you define and implement a consistent global content strategy that strengthens Miele's premium positioning across all markets and channels
Across the full customer journey, you shape impactful content experiences that strengthen brand perception and support commercial performance at every relevant touchpoint
Your expertise drives globally led content creation from strategy to rollout, ensuring consistency, relevance and quality across regions, formats and channels
By connecting content creation, localisation, channel adaptation and operational workflows, you build scalable processes that increase efficiency and support global growth
Together with internal stakeholders and external partners, you ensure that all content reflects the expectations of a premium brand and meets the requirements of different audiences and platforms
In an international and fast-moving environment, you balance strategic direction with operational execution while continuously improving structures, collaboration models and creative effectiveness
You lead and develop an international organization with more than 50 employees, including the channel content team in Amsterdam, and create a collaborative environment with clear ownership and high standards

What we are looking for

Extensive leadership experience in senior marketing or marketing communications roles, ideally within a premium, lifestyle or design-driven brand environment
Proven experience leading international and cross-functional organizations, including building and developing large, high-performing teams in complex business environments
Deep understanding of brand management, customer journeys and omnichannel communication, combined with the ability to translate strategy into impactful global content ecosystems
Strong track record in building premium brands through effective communication, globally consistent storytelling and high-quality content execution across channels
Strategic thinking paired with a hands-on approach that allows you to move confidently between long-term direction, stakeholder alignment and operational delivery
Experience managing end-to-end content delivery, including production, localisation and global rollout processes across multiple regions and channels
Excellent English language skills and at least a basic command of German; experience using AI and emerging technologies within content creation and brand ecosystems is an advantage