Erstellt am 15. Mai 2026

Global Trade & Shopper Marketing Lead (m/f/d)

Miele

Gütersloh, Nordrhein-Westfalen 33311, Germany Vollzeit

Reference: 1567445909

Your Responsibilities

In close collaboration with both marketing and sales functions, you develop and execute a global Trade & Shopper Marketing strategy aligned with brand and category priorities
With a strong focus on scalability and relevance, you design global frameworks and guidelines that ensure consistent execution across channels and markets
Based on shopper insights, performance data, and market trends, you steer campaign optimization and strengthen excellence at the point of sale
In partnership with key retail customers, you contribute your expertise to integrated marketing initiatives and long-term growth plans
As the global interface between headquarters and regional teams, you drive collaboration, best-practice sharing and continuous improvement

What We Are Looking For

You bring a completed university degree in business administration, marketing or a related field
You contribute significant experience in Trade & Shopper Marketing within an international retail or consumer-focused environment
You demonstrate strong analytical skills that translate insights into clear and actionable strategies
You show an entrepreneurial mindset with strong ownership and a consistent focus on consumer and shopper needs
You communicate confidently in English and German, collaborate effectively across cultures, and show willingness to travel internationally