Develop compelling messaging and create content for technologies and solutions in the field of industrial adhesives, tailored to target audiences and market segments
Plan and execute trade shows, conferences, and customer events, including coordination of logistics, materials, and onsite support
Collaborate closely with global crossfunctional teams in market strategy, commercial, and application engineering to ensure aligned communication
Manage advertising agencies and external partners to implement integrated communication and marketing campaigns
Analyze the performance of marketing activities and prepare KPIbased reports (e.g., engagement, sales impact, market share, brand awareness) to support continuous improvement
