Erstellt am 28. Mai 2026

Head of Marketing & CVC

Global Blue

Düsseldorf, Nordrhein-Westfalen 40210, Germany Vollzeit

Reference: 1184993787

Responsibilities

Drive revenue growth through the direct sales and promotion of the GB Marketing portfolio (Digital, Print, Consulting, Brand Visibility), with shared accountability for turnover targets and performance tracking
Partner closely with Sales by coaching teams, leading joint customer engagements, and directly managing key marketing clients and priority accounts using a consulting-led value creation approach
Develop and execute standard and ad-hoc digital campaigns, and manage media and print distribution channels in collaboration with central Media teams
Build, manage, and expand strategic partnerships (e.g. shopping malls, associations, tourism and hospitality ecosystems) to unlock new commercial opportunities
Manage marketing tools, including the marketing products booking platform, and oversee marketing products, advertising, and promotion budgets with clear governance and reporting
Conduct competitive benchmarking and market analysis to inform positioning, offer development, and go-to-market strategies
Ensure brand guideline consistency across all communications and oversee in-store sales material updates.
Enable Sales and Refunding teams with high-impact sales decks, training programs, and locally adapted tools, thereby maintaining a consistent training strategy and actively monitoring the marketing offer in market.
Proactively lead internal and external communication plans and maintain continuous feedback loops with Product teams to support ongoing improvement and innovation

Main KPI's

Marketing products turnover
Value and volume of new marketing product deals signed
Adherence to corporate standards with no identified deviations
Coverage and performance of digital communications, including number of campaigns, emails sent, open and click-through rates, and quality and impact of written communications
PR effectiveness measured through media coverage, media impressions, and event or activation attendance
Number and quality of CVC cases delivered for key customers

Skills & Competencies

Strong team player with experience working in international and cross-cultural environments, ideally with first leadership experience
Solid business intelligence skills with advanced Excel proficiency and strong analytical capabilities
Strong knowledge of CRM systems, including lead acquisition, nurturing, email marketing, and loyalty programs
Excellent presentation skills with the ability to convey complex ideas clearly and persuasively
Strong consultative selling skills focused on understanding customer needs and delivering value-driven solutions
Full professional fluency in English required
Ability to transform data into actionable insights and compelling narratives

Qualifications and education requirements

University degree in Marketing, Business or a similar relevant field or comparable technical qualification
Minimum of 5 years of proven success in selling marketing products, ideally within a digital, media, or publishing agency environment, or in marketing consulting
Strong experience collaborating with and managing external partners and vendors mandatory
Strong hands-on experience with online media and digital marketing solutions of advantage
Strong experience collaborating with and managing external partners and vendors mandatory
Demonstrated experience working effectively within a matrix organization of advantage