Praktikum Gamified Marketing (m/w/d)

General information

Job Title

Internship Gamified Marketing (m/f/d)

Ref #

1065

Location

Munich

Company

PAYBACK GmbH

Job Area

Marketing & Digital

Job Type

Working Student / Intern

Description & Requirements

Most people are familiar with the term PAYBACK. We'd love to introduce ourselves to you in a bit more detail. You probably know PAYBACK - either from the question at the checkout or through our widely used shopping app. And of course, we hope you answer with "Yes" at the checkout, because with us, you collect more than just °Points. Whether you're a customer, partner, or colleague: with PAYBACK, every action becomes a rewarding experience.

PAYBACK is the leading loyalty program in Germany and one of the largest and most effective marketing platforms in the world. As a pioneer of the data economy, we develop all technical solutions ourselves right here in Munich. Development is something you can do with us, too - both for yourself and together with us for the PAYBACK program.

The position is ideally to be filled from September.

YOUR TASKS

• You support the Multichannel Couponing team with the goal of increasing brand awareness and partner performance through gamification, partner app games, and other innovative ideas.
• You independently manage external agencies and relevant communication channels as part of your own (sub-)projects.
• You take on tasks in the conception, implementation, and analysis of sweepstake campaigns, games, and other content formats.
• You create presentations and analyses of the games for internal stakeholders and our partners.
• You actively use our AI tools and continuously develop them further together with the team - with the goal of making processes more efficient, identifying new use cases, and strengthening data-driven decision-making in multichannel couponing.
• You additionally support the MCC team in the development, execution, and optimization of further couponing campaigns across various channels.

YOUR PROFILE

• You are proactive and possess strong communication skills.
• You work in a structured and independent manner, with strong analytical thinking skills and a high level of user focus.
• You have a strong interest in marketing, mobile apps, video games, and AI, as well as a curiosity for new trends and innovations.
• Ideally, you already have some initial practical experience in game development, marketing, or project management.
• You are proficient in MS Office, particularly MS Excel and MS PowerPoint.

OUR BENEFITS

• Tasty Breaks: Delicious meals in our canteen - including vegetarian and vegan options, many of them free of charge
• Move it, move it: 24/7 access to our gym - work out whenever you like, we cover the costs for you
• Do it your way: Flexible working hours, vacation days depending on your contract model (per year 24 days for interns, 12 days for working students)
• Easy Going: Travel cost allowance included
• Get Together: Team events, social days, student lunches and much more
• Grow like a Pro: Individual internal trainings and a wide range of development opportunities
• Good Vibes: You can expect an open, modern company culture with definitely no dress code, and plenty of room for new ideas and initiative

COMPENSATION

• Mandatory internship: €1,000 / month
• Voluntary internship: €2,224 / month
• Working student (Bachelor): €17 / hour
• Working student (Master): €20 / hour

Interested?

We're looking forward to your application!