EMEA Segment Lead (m/w/d) CMF & Neuro

What You Can Expect

We are looking for a strategic and commercially minded Product Portfolio Strategy Manager to help shape and drive the EMEA CMF & Neuro segment strategy.

In this role, you will be responsible for defining product portfolio direction, providing product-specific strategic input to the Marketing Director and translating that strategy into clear executional guidance for regional product and marketing teams. You will lead the day-to-day management and implementation of the segment strategy, support successful new product introduction (NPI) launches, and identify proactive opportunities to accelerate segment growth.

You will also play a key role in portfolio optimisation, including rationalisation and excess & obsolete (E&O) management, while working cross-functionally with a broad range of interdisciplinary stakeholders including Sales, IBP Planning, Supply Chain, Finance, Pricing, Commercial Operations, Commercial Excellence, Digital Marketing Communications, Product Academy, Internal Education, Medical Education and strategic customer contacts.
A core part of the role will involve developing and executing strategic marketing plans in close partnership with regional management teams, ensuring strong alignment with global priorities and EMEA business targets.

How You'll Create Impact

Contribute to developing and focusing the EMEA CMF & Neuro Segment Strategy
Lead the commercialisation of the Zimmer Biomet Segment portfolio in the EMEA market
Support Product/Marketing Managers and Commercial teams in sharing product expertise
Design the promotional and communications mix with digital marketing communication partners and agencies for core EMEA strategic brands
Closely collaborate with Zimmer Biomet Institute (ZBI) to set-up a comprehensive medical education program to train and educate surgical professionals on the safe and effective use of focused brands
Create product training and development programs for internal staff in collaboration with the Zimmer Biomet Sales Academy and Internal Sales Training team
Coordinate the NPI plan for the EMEA region
Coach and support incountry sales and marketing teams and local commercial leads across the EMEA region to execute the delivery plans for EMEA segment strategy and to enable them to achieve their respective revenue
Create alignment with the other EMEA segments to drive cross-selling opportunities
Responsible for EMEA key congresses

What Makes You Stand Out

B. A. or B.S. in Business, Marketing, Medical Technology or a related field
Minimum 6 years of experience in healthcare consulting, ideally within the Medical Device industry
Experience with selling and implementing strategies on a national/international basis within the healthcare environment
Profound technical knowledge of the CMF & Neuro Segment
Experience in development and implementation of marketing strategies and tactics
Ability to apply key industry trends to the segment footprint in EMEA
Strong skills in launching new products, developing and promoting successful product strategy
Critical thinking and strategic skills necessary to effectively execute deliverables and identify and drive potential up sale opportunities
Proactive and agile approach, with the ability to anticipate needs, take initiative and respond quickly to changing priorities
Strong interpersonal skills and the ability to build credibility quickly with stakeholders at all levels, including senior leadership and external healthcare professionals
Excellent communication and presentation skills in English, other European langiages are a plus
Proven ability to collaborate effectively with diverse, cross-regional teams in an international, matrixed environment

Travel Expectations

40-50%