D2C Funnel Strategist (Google Ads)

Native-level German is required for this role (mandatory).

We're looking for a D2C Funnel Strategist who understands how to turn paid traffic into revenue - not just clicks.

This is not a typical Google Ads role. You'll be working at the intersection of performance marketing, copywriting, and funnel strategy, owning the full testing roadmap behind high-budget D2C campaigns.

If you think in hypotheses, care about conversion rates more than impressions, and enjoy building structured testing systems - this role is for you.

Location & Working Model

• 100% remote - work from anywhere in Europe
• International, fully distributed team
• 2 company-funded workcations per year

What You'll Do

• Develop and test multiple advertorial concepts across different angles
• Build structured, hypothesis-driven A/B testing roadmaps
• Define clear testing priorities, success metrics, and learning goals
• Analyze performance (CTR, CVR, ROAS) and decide next steps based on data
• Map full customer journeys and identify drop-off points
• Collaborate closely with media buyers and creative teams
• Lead structured brainstorming sessions for new angles and concepts
• Present insights and strategy clearly in client-facing discussions

• What You Bring

Must-haves:

• 1-3+ years of experience in D2C / e-commerce performance marketing
• Hands-on experience with Google Ads (Search & funnel-driven campaigns)
• Strong experience writing and testing advertorials for paid traffic
• Native-level German (required for copywriting)
• Data-driven mindset: you use metrics like CTR, CVR, and ROAS to guide decisions
• Experience working with A/B testing and structured experimentation
• Comfortable using AI tools as part of your workflow

Nice to have:

• Experience in health, beauty, or supplements
• Background in consumer psychology or behavioral analysis
• Experience working with VoC data (reviews, surveys, support tickets, etc.)

What This Role Is NOT

• Not a pure media buying role
• Not a branding or long-form copywriting role
• Not a junior execution role

You'll be expected to think strategically and take ownership of testing and performance.

Compensation

• €40,000 - €55,000 base salary (depending on experience)
• Full-time position (40h/week)
• 25 vacation days

What You'll Get

• Full ownership of your work - no micromanagement
• Real impact on high-budget D2C campaigns
• A fast-paced, growth-oriented environment
• Flexibility to shape your role and experiment
• Two fully funded workcations per year
• Continuous learning and development support

Hiring Process

• Step 1: Application + initial screening
• Step 2: Take-home assignment (advertorial / funnel strategy)
• Step 3: Interview (deep dive + culture fit)

Why This Role

If you enjoy:

• Testing ideas instead of guessing
• Owning performance instead of just executing tasks
• Working remotely with a high-performing team
• Building systems that scale

...then this could be a great fit.

Departamento Performance Marketing Locations Berlin Remote status Fully Remote Yearly salary €40,000 - €55,000