Campaign Marketing Manager
Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn't just the Best Place to Play - it's also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we're part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
Role Overview:
Your role is to bring to life Brand, Hardware, Exclusive Games, Third Party games, Peripheral and Services global marketing strategies locally by developing, augmenting and executing campaigns to ensure they create impact and resonate with locally audiences. Leading the execution of go to market strategies, you'll work collaboratively with the wider marketing team and their respective agencies to deliver on key marketing and business KPI's.
What you'll be doing:
- ResponsibleforCampaignManagementofBrand,Hardware,ExclusiveGames,ThirdPartygames,Peripheralsand Servicesaccordingtothefiscalyearprioritiesandlaunches.
- WorkwithGlobalProductMarketingtodisseminateproductinformationandglobalstrategies,providefeedbackonlocalmarketnuancesandevangelisetheproductinternally.
- Leadlocalmarketingcampaignactivitythroughouttheproductlifecycle(market&audienceinsight,agencybrief,marketingplan,aboveandbelowthelinemarketingactivities,post-campaignanalysis),actingasfirstpointofcontactonownedprojectsforallinternaldepartments(Commercial,ChannelExperience,Communications,Operations,Finance).
- Projectmanagetheplanning,briefing,localisationandexecutionofglobalmarketingcampaignsincludingpaidmedia,coordinatingmultichanneloutputs-andtrackingapprovalstoensurecampaignsaredeliveredontime.
- Guardian/championofthePlayStationbrandandExclusiveGamesIPsthroughmanagement,development,andapprovalofPlayStationbrandassetsonExclusive GamesandThirdPartycampaigns.
- WorkcloselywiththePlayerInsight,Engagement&Mediateamto
- UtiliseexistingresearchmaterialsandplayerinsightstoensureafullunderstandingofouraudienceandtheimpactofourcampaignsagainstagreedobjectivesandKPIs.
- Understandlocalmarketnuancesandlocalmedia&consumer/playerinsightstocreateimpactfulcampaignsincontextofglobalstrategies.
- PartnerwiththeCommunityandCulturalActivationsTeamonconsumerengagementactivitiessuchasevents,socialmedia,andcommunityinitiativesthatleverageculturalnuancesand/orresonatewithlocalaudiences.
- AssisttheCommercialandChannelExperienceteamsinthedevelopmentofrelevantcampaignmaterialsforretailchannels.
- DevelopacloserelationshipwithThirdPartypartnersand globalThird Partyrelations teamtoeffectivelyimplementglobalmarketingpartnershipsthatmeetglobalandlocalbusinessKPI's.
- WorkcloselywithotherCampaignManagers,ensuringthatindividualcampaignactivationsandcreativeexecutionsformpartofawider,coherentcampaignandbrandpositioning.
- Manageexternalagenciesonprojectstoensuretimelydevelopmentofmarketingassetsandotherrelatedactivities.
- Creation of ad-hoc campaign status/summary reports for regional and global use.
- Participateinlocal/regionalworkinggroupstoaddressbusinesschallenges/opportunities.
- Be"thevoiceoftheplayer"withinthebusinesstomaintainfocusonthecustomerwhilealsomeetingbusinessgoals.
- Continualanalysisofcompetitiveproductsandcompetitoractivityacrossmarketing,CommercialandPRtoensurePlayStationcampaignsaredeliveringbest-in-marketresults.
- Prudentobservationoffinanceprocessesincludingbudgetmanagement,timelyPR&POprocessing,on-goinganalysisofopenPOsandinvoicerecognitiontoensurebalancesareclosedtoallowfortimelyre-investment.
- MonitoringofthelocalageratingprocesswiththeUSK,includingpreparationofUSKsubmissionformandforwardingoftestresultstotherelevantglobalteams.
What we're looking for:
- 5+ years' (or equivalent) experience in a campaign marketing, brand marketing, or related role.
- Exceptional organisational and planning skills, with the ability to manage multiple priorities, adapt quickly, and thrive in a fast-paced environment.
- Excellentcommunication/written/presentationskillswithhighattentiontodetail.
- Powertoworkautonomouslybutcollaborativelyinateamenvironmentwithminimaldirection.
- Confidentcommunicatorwithdemonstratedabilitytoinfluenceandmanagestakeholdersandexternalsuppliersonalocalandgloballevel.
- Proactive and solutions-focused, with a positive, can-do attitude and a willingness to take ownership.
- Naturallycollaborativewithastrongemphasisonbuildingandleveragingrelationshipsbothinternallyandexternally.
- A passion for understanding consumer behaviour, using insights, data, and market trends to identify opportunities and deliver impactful marketing solutions.
Desirable:
- A genuine interest and/or passion for gaming, entertainment, or digital consumer brands.
- Experience working within the gaming, technology, entertainment, or media industries.
What we can offer:
- Work on one of the world's most iconic entertainment brands with genuine European market impact
- Campaign ownership across the full PlayStation portfolio in a key territory
- Close collaboration with global teams and direct exposure to global marketing strategy
- Small, high-performing team with strong collaborative culture
- Fast-moving, varied role across multiple product categories and gaming genres
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to ourCandidate Privacy Noticefor more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
