Customer Activation Leader (m/f/d)

Job Description:

The role of the Customer Activation Leader is to define and own the customer plans across the entire portfolio for the accounts assigned and to deliver these holistic activation plans with excellence to enable category growth.

To do so the customized activity plans should be defined based on a deep understanding of the customer strategy, the category potentials for the specific accounts as well as of any specific customer agreements (such as trade promotions intensity or any further customer specificities) that should be considered when building the plans.

The Customer Activation Leader works very closely with the KAM teams, Category Leadership, Portfolio as well as SRM and in addition represents Mars Wrigley externally in scope of strategic customer meetings that involve promotion planning and post activation reviews.

What would be your key responsibilities?

• Owns the holistic customer activation plans and acts as an expert for the key customers assigned translating national activities into the right customer activations leveraging new potentials.
• Develops tailor-made activities for our key customers in partnership with Sales, Portfolio and SRM to create additional uplifts while contributing to build our brands.
• Regularly tracks performance of activations (in-store and online) for customers assigned using market, customer as well as internal data and derives recommendations for continuous improvement to be shared within SDL and the S&OP Cycle.
• Shapes a strong customer centric team together with Category Leadership and KAM.
• Ensures that displays and assortment cases are adapted for the customers' needs while remaining as lean as possible and meeting the financial KPIs.
• Holds a leadership role within in the team as one of the most senior team members.
• Collaborates closely with stakeholders on all levels within the One Demand Team: KAM-Team, Category Leadership,Portfolio, SRM, if applicable Field Force team.
• Proactively identifies and monitors customer potentials.

What are we looking for?

• Strong ability to identify innovative opportunities and unlock customer growth potential.
• Expertise in managing and developing strategic customer relationships.
• Proven track record of building effective cross-functional teams with KAM and Category Leadership.
• Skilled in driving strategic collaboration and long-term partnerships with retail customers.
• Proactive approach to leveraging S&OP+ processes to execute and track customer-specific initiatives.
• Strong business acumen with a solid understanding of financial KPIs and commercial performance drivers.
• Advanced analytical skills with the ability to translate data into actionable insights.
• Results-oriented mindset with a focus on delivering sustainable business growth.
• Excellent stakeholder management and communication skills across internal and external partners.
• Ability to balance strategic thinking with effective operational execution.

What can you expect from Mars?

• Work with over 140.000 diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.