Product Marketing Lead

The Company

We are Zeekr, built on a decade of European experience. We are a premium electric vehicle and technology solutions brand from Geely Holding Group, one of world's largest automotive companies. Our goal and vision is to accelerate the shift to fully electrified mobility. We are committed to driving the future of transportation with cutting-edge technology and a customer-centric approach.

The role
As a Product Marketing Lead, you drive local product performance by executing go-to-market strategies, managing pricing and campaigns, supporting product launches, and translating market insights into lifecycle improvements.

This is what you will do:

Product Marketing:

• Co-develop and proposelocal tactical product programsin collaboration with Sales, Marketing, After Sales, and Finance to achieve volume and financial targets.
• Drive thelocal Quarterly Campaign Planningprocess from a product perspective, acting as the primary interface for Sales and Marketing teams.
• Monitor, analyze, and evaluateshort-term commercial and product performance.
• Act as thelocal Product Specialist, including connectivity, for retail locations, business partners, and media.
• Train and support field teams withproduct knowledge and positioning.

Pricing:

• Monitor and analyzecompetitor pricing and volume performanceacross trims, options, and regions.
• Provide structured input onlocal market developmentsto HQ, including dealer offerings, margins, taxation, and competitive dynamics.
• Co-createtactical commercial pricing strategiesper product, including monthly rate propositions.
• Report pricing and volume analysis toZeekr Europe.
• Act as the main contact forJATO and third-party data providers, ensuring accurate and timely information.

Go-to-Market & Connectivity:

• Ensurecross-functional alignmentacross all local departments during new product launch preparation.
• Co-develop product guides and cascadenew product informationacross local organizations and workstreams.
• Translate and localizeproduct messaging and marketing assets, adapting European collateral to local market needs.
• Drive and supportlocal product launch events.
• Measure and monitorproduct performance post-launch, providing insights for post-launch optimization activities.
• Cascade and educate the local organization on theconnectivity strategy and product portfolio.
• Implement and activate thelocal connectivity product offering.
• Own and manage theend-to-end local connectivity process.

To be successful in the role you will demonstrate:

• 5-8 years of experience in a similar role within the automotive industry.
• Solid understanding of the OEM dealer/importer business model.
• Strong project management skills, with the ability to manage multiple priorities and deadlines.
• Excellent communication and stakeholder management skills, able to collaborate effectively across functions.
• Strong analytical and problem-solving capabilities, with a data-driven mindset.
• Knowledge of EV technology, market trends, and regulatory requirements.
• Experience in sales, after-sales, or logistics is considered a strong plus.
• Proficiency in Microsoft Office, project management tools, and CRM systems.
• Bachelor's degree in Business Administration, Marketing, Engineering, or a related field.
• Fluency in English; German and additional languages are a strong advantage.

To thrive at Zeekr we believe that you have the courage to lead with trust and care and you don't mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast-paced, highly demanding work environment. Like us, you believe it's important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles.

Apply today, we will perform ongoing selection during the application period. We look forward to hearing from you.

Please note that due to GDPR regulations we can only accept applications sent through the recruitment system, not via email or other channels. We do not accept applications submitted by external recruitment companies.

Department Marketing & PR Locations Frankfurt Employment type Full-time