Head of Section Brand Experience (m/w/d)

Purpose of the Job

Partner at all levels of the organization to develop, implement, and execute an organization-wide marketing strategy that increases market share, revenues, and profiles.

Role Summary:

Bring Hyundai's brand to life across Europe! As Head of Section Brand Experience (m/w/d) you translate brand strategy into impactful experiences that connect customers with the brand across physical, digital, and phygital touchpoints. You lead the development of Brand Experience strategies and execute large-scale experiential initiatives, ensure consistency, creativity, and measurable business impact across all European markets.

We want you to:

• Develop Hyundai's European Brand Experience strategy and translate into scalable frameworks, operational plans, and market-ready initiatives
• Lead, develop, and inspire a multidisciplinary Brand Experience team across Europe
• Drive the planning and execution of high-impact brand experiences, including motor shows, roadshows, experiential platforms, partnerships, and flagship events
• Act as the central coordinator across Marketing, Product, Communications, Digital, and market teams to ensure seamless experience delivery
• Define, implement, and continuously improve brand experience standards, toolkits, playbooks, and guidelines across all touchpoints
• Review and approve creative concepts, experience designs, and partner proposals to ensure alignment with brand strategy and objectives
• Manage significant budgets, resources, and agency partnerships while ensuring efficiency and commercial effectiveness
• Leverage consumer insights, cultural trends, and performance data to optimize brand experience initiatives and identify new opportunities
• Drive the integration of digital and phygital experience formats, including live content, social activation, and immersive technologies
• Monitor KPIs, benchmarking, and ROI metrics to continuously improve experience quality and business impact
• Ensure effective governance, risk management, and operational excellence across high-visibility activations and events

About you:

• Master's degree in Marketing, Brand Management, Communications, or a related field
• Additional qualifications in Brand Strategy, Customer Experience, or Digital Experience are advantageous ideally with Lifestyle/Sports background
• 10+ years of experience in Brand Experience, Marketing, Customer Experience, Partnerships, or related disciplines
• Advanced knowledge of brand strategy, handling major experiential platforms, sports sponsorships, events, roadshows, and sponsorship activations
• Deep understanding of performance driven analytics, customer journey design, immersive storytelling, and brand activation
• Proven leadership experience managing multidisciplinary and cross-functional teams
• Strong track record delivering large-scale experiential projects in complex, multi-market environments
• Experience within the automotive industry or similarly complex consumer-facing sectors is preferred
• Strong understanding of brand identity systems and their translation into physical and digital environments
• Experience managing agencies, external partners, and significant marketing budgets
• Strong analytical skills with the ability to translate performance data, consumer insights, and trends into actionable strategies
• Excellent stakeholder management, communication, and influencing skills in international environments
• Fluent in English; additional European languages are advantageous

Rewards and Benefits

• A competitive salary and benefits package
• Flexible working hours and a hybrid working policy
• Continued learning and professional development
• Car sharing and lease mobility program
• Complimentary daily lunch at our canteen and subsidized breakfast options
• Complimentary fitness facility and the opportunity to join various sporting clubs
• Highly international working environment

Information at a Glance

Posting Start Date: 08/06/2026

Location: Germany

Level of Experience: Entry-Level

Employment Type: Permanent

Function: Marketing

Subfunction: