Erstellt am 11. Juni 2026

Product Marketing Manager (m/f/d)

Advantest

Böblingen, Baden-Württemberg 71034, Germany Vollzeit

Reference: 691818148

In the role of a Product Marketing Manager you will

Drive product definition from a market perspective, translating customer requirements and application challenges into differentiated SiConic platform solutions
Shape the SiConic platform strategy by combining customer insight, market trends, and business impact (including ROI considerations)
Provide structured input to Product Management for roadmap and feature prioritization based on market and application requirements
Define and communicate competitive positioning and value propositions for SiConic solutions
Represent Product Marketing in cross-functional development teams, ensuring alignment between market needs and product implementation, compelling business case and pricing, lead customer validation
Develop introduction strategies for new solutions in close alignment with Sales and Business Development
Consult senior management on market trends, customer validation strategies, and new application opportunities
Establish and manage strategic ecosystem partnerships to enable differentiated end-to-end solutions

Must Qualifications:

University degree in Electrical Engineering, Computer Science (or equivalent)
Several years of experience in silicon validation or test and/or years of experience in Marketing / Product Management (or equivalent)
Profound understanding of electronic solutions (HW/SW) and their development processes and tools
Proven customer experience - breaking into new market segments and user groups
Attitude to win - oftentimes requiring hands on problem solving
Structured approach to problem analysis and problem solving
Excellent interpersonal skills to work in cross-functional and global environment
Strong communication and presentation skills. Ability to discuss technical and business solutions directly with industry leaders.
Fluent English skills combined with an interest in travel (approx. 20%) in order to maintain relationship with customers and other Advantest sites in Asia, U.S. and Europe.

Preferred Qualifications:

Relevant experience in Semiconductor business
Experience with Semiconductor, EDA, Design, Design Verification, Silicon Validation, Test and Measurement, or Semiconductor Manufacturing flow
Experience in strategic planning
Leadership in cross functional teams
Fluent German language skills