(AI Native) Content Marketing Specialist (m/f/d)

Your Mission

As our AI Native Marketing Content Specialist, you are the new breed of creative-a digital native who leverages AI as a powerful sparring partner to help craft content that doesn't interrupt what people are interested in, it is what they are interested in. Your skill in creative prompting and collaboration with AI agents is a form of commercial judo

Your primary focus is producing engaging, multi-format content. You'll create everything from short-form videos, case studies and data visualizations to interactive content and webinars.

Your goal is to both cultivate a loyal community, and drive growth by attracting new members to the community by providing relevant, swipe stopping content where our community views us as an ally, not just a vendor.

Your Responsibilities

• AI-Powered Content Creation: Leverage AI to supercharge every stage of content creation, using AI agents to turn sharp insights into high-impact assets.
• Cross-Media Production: Guide generative tools to produce uncopyable, distinctive messaging with high velocity across social media, blogs, whitepapers, and video.
• Narrative Strategy: Build and execute a content strategy inspired by the philosophy that counter-intuative can actually be persuasive.
• Audience Decoding: Rapidly immerse yourself in our industry to understand the personalities, motivations and fears, shaping a tone and direction that genuinely changes behaviour.
• Thought Leadership: Establish enmacc's voice as a vital, trusted resource within the industry, moving beyond product features to focus on the world of the customer.

Your Profile

• AI Mastery: You are fluent and curious in leveraging generative AI tools (LLMs, image generators, etc.) as a co-pilot for high-velocity, high-quality production.
• Creative Ideation: You have an innate talent for conceptualizing bold content that defines trends rather than following them. While you may not be a designer, you understand what good design is and how to brief it.
• Storytelling Excellence: You are a storyteller who understands that great marketing is about the customer's world, not the product.
• Empathetic Approach: You possess high empathy and the ability to rapidly decode customer behaviors and motivations and translate this into relevant narratives.
• Entrepreneurial Mindset: You thrive in environments where experimentation is an expectation or ownership is valued.
• Background: 3+ years of experience in content marketing, creative direction, or a related field, preferably within a creative agency, fashion or entertainment environment.
• Communication: Fluent in English with exceptional writing skills; German is a plus.