Director Social - Media Agency

Role Summary

Build, scale, and lead a data-driven Paid Social offering in Germany, positioning it as a core growth channel through innovation, operational excellence, and ecosystem integration.

Key Responsibilities

1. Strategy & Product

Define and scale a modern Paid Social portfolio (incl. AI solutions)

Drive integration with Organic Social, Commerce, and Investment

Own product, tools, processes, and KPI development

2. Leadership

Lead a ~25 FTE team + offshore teams

Develop talent, org structure, and performance culture

Act as mentor for senior leadership (EDs, Group Heads)

3. Operations

Standardize and optimize workflows

Drive automation, efficiency, and outsourcing initiatives

Ensure high-quality execution via KPI tracking

4. Innovation

Bring in global best practices and translate locally

Develop guidelines for platforms, targeting, formats, measurement

Launch new digital products (e.g. guarantees, investment models)

5. Stakeholder Management

Collaborate across agency brands and global teams

Represent Paid Social internally & externally

Drive change management and enablement

Ideal Profile

Strong experience managing large-scale Paid Social (Meta, TikTok, etc.)

Proven leadership of larger teams

Deep expertise in automation, efficiency & process design

Strong data & measurement mindset

Excellent communication skills (DE/EN, incl. C-level)

Department Marketing Role Management (e.g. Director, Head of, Leader, Team Leader, Manager) Locations Frankfurt Remote status Hybrid