Media Planner (all genders)

As a Media Planner, you will drive tactical media plans and optimal budget allocations for automotive brands at a local market level to maximize ROI and campaign effectiveness. Working closely with local client teams-across Media, Creative, Social, and Data-you will manage data analytics, metric tracking, and local agency relations to ensure seamless cross-platform optimization and robust operational execution.

What You'll Do:

Strategic Leadership & Business Ownership

• Drive tactical integrated media plans and operational blueprints across all channels, seamlessly encompassing conventional, digital, and performance-based campaigns; optimize budget allocation across platforms to maximize ROI and meet client objectives.
• Provide deep media expertise to foster the innovative use of digital and conventional platforms, driving tactical advancement and optimization across display, video, search, mobile, and social media.
• Synthesize and transform complex data captured from multiple digital platforms into consumable, easy-to-understand insights to support team planning and execution.
• Establish and maintain rigorous tracking of key business metrics, leveraging data mining and ad-hoc analysis to identify shifts or trends that drive continuous performance improvement.
• Work cross-functionally with internal and external partners to ensure that data-driven decisions and best-in-class analytics effectively push the entire organization forward.

Client & Market Leadership

• Develop and maintain robust, high-level relationships with key clients across multiple disciplines, extending from Media, creative, social, and data teams.
• Create and nurture relationships with Media Owners and media agencies to enable seamless, value-added media buying and execution.
• Present complex media insights to a non-technical audience, communicating findings clearly, concisely, and persuasively through narrative-driven presentations and data visualizations.
• Integrate effectively and in a professional manner within Client Teams, maintaining a collaborative spirit with all stakeholders, vendors, and cross-functional teams

Your profile:

• Minimum 5 years' experience in media planning, gained agency-side or client-side.
• Experience advancing digital maturity and embedding new ways of working within multinational organizations.
• Track record of improving campaign effectiveness and execution consistency at a local market level.
• Proficiency in media budget management, product selection, and full-funnel KPI analysis (including GRP, impressions, clicks, leads, and conversions).
• Proven ability to partner with local market teams, agencies, and global/regional stakeholders.
• Collaborative working style, strong communicator, and able to communicate insights clearly to facilitate smooth collaboration among stakeholders.
• Professional working proficiency English - additional European languages an advantage but not required

What we offer:

• Real impact and ownership - You'll take on a senior-level mandate with the autonomy to shape strategies, influence decisions, and see your ideas translated into tangible results
• A platform for continued growth - We invest in your development through challenging work, exposure to diverse topics, and opportunities to expand both your leadership and functional expertise
• Visibility and influence - Work closely with senior stakeholders and leadership, contributing to key business priorities and helping steer the direction of the organization
• A collaborative, high-performing environment - Join a team that values curiosity, open dialogue, and shared success, where your perspective is genuinely heard and respected
• Meaningful work culture - We prioritize trust, flexibility, and sustainable ways of working that enable you to perform at your best-professionally and personally
• All-round covering benefits package - Food vouchers, Gym subsidy, Bicycle-leasing, mental health platforms and other health-focused benefits to provide you with a solid basis to perform well both on and off work.