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Erstellt am 13. Juni 2026

Senior Data Analyst (Digital Marketing Data Focus) (all genders)

INNOCEAN Worldwide Europe GmbH
Frankfurt, Hessen 60306, Germany Vollzeit
Reference: 1422681476

Senior Data Analyst (Digital Marketing Data Focus)

Overview

We are seeking a Senior Data Analyst who will own the transformation layer between raw marketing data and business-ready insights.

This role combines ETL/ELT development, marketing data modeling, and BI dashboard engineering. You will work closely with both internal and external stakeholders to deliver reliable, scalable reporting foundations.

Key Responsibilities
  • BI Development
    • Develop and maintain advanced dashboards in Tableau and Looker Studio.
    • Build reusable reporting frameworks for campaign performance and attribution.
    • Implement standardized KPI definitions across business units.
    • Optimize performance of dashboards connected to BigQuery.
  • Data Modeling
    • Collaborate with various areas of digital marketing to translate architecture into reporting layers.
    • Develop SQL-based transformations within GCP (BigQuery).
    • Build and maintain data-marts tailored for digital marketing analytics.
    • Ensure consistency between GA4, Adobe Analytics, and reporting outputs.
    • Design, build, and maintain ETL/ELT pipelines to transform raw marketing data into structured, reporting-ready datasets within GCP.
  • Governance & Enablement
    • Document KPI definitions and reporting logic.
    • Maintain BI best practices and naming standards.
    • Support user training and enable self-service reporting capabilities.

Requirements
  • 7+ years of experience in BI development.
  • Advanced SQL skills (BigQuery required).
  • Strong experience with:

  • Tableau, Looker Studio,GA4,Adobe Analytics
  • Experience building marketing performance dashboards.
  • Fluent English (C2 level, written and spoken).
  • Strong data storytelling skills.

Preferred
  • German language skills.
  • Experience supporting digital campaign teams.
  • Familiarity with tracking architecture concepts.

What We Offer:
  • International & Inclusive Team: Collaborate with colleagues from around the world in a fun and supportive environment.
  • Meal Vouchers: Enjoy subsidized lunches with our meal voucher program.
  • Career Development: Access training and growth opportunities to help you thrive professionally.
  • Hybrid Work Flexibility: Work from home on Mondays and Fridays to support your work-life balance.
  • Pet-Friendly Office: Bring your furry companions to work - we're happy to have them!
  • Remote Work Abroad: Work from another country for up to two weeks per year.
  • Modern Workspace: Ergonomic setups and top-tier infrastructure to help you do your best work.
  • Wellness & Perks:
    • Fresh fruit baskets to keep you energized
    • Ergonomic workstations for comfort and productivity
    • Access to the corporate benefits platform with exclusive offers
    • Company contribution toward your gym membership to support your physical health
    • Subscription to a mental health app for emotional and psychological well-being

We provide a work environment where you can grow and make an impact. If you want to be part of a very international team with a collaborative spirit, click on Apply Online.

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