Associate Director Sales, DACH

As Associate Director, Sales - DACH, you will play a pivotal leadership role in scaling our presence across Germany, Austria, and Switzerland. You will own regional revenue performance end-to-end, driving both top-of-funnel pipeline creation and enterprise deal execution across key verticals, with a primary focus on retail.

This is a high-impact role for a commercially driven leader who combines strategic thinking with hands-on execution. You will work closely with senior leadership to shape go-to-market strategy, build a high-performing team, and expand our footprint in one of our most important regions.

Key Responsibilities

Revenue & Pipeline Ownership
Own the full sales funnel across DACH, including pipeline generation, qualification, and conversion. Drive consistent top-of-funnel activity in partnership with Marketing, SDRs, and Partners, while maintaining strong pipeline coverage to achieve and exceed regional targets.

Go-to-Market Execution
Define and execute the regional go-to-market strategy, identifying priority segments, key accounts, and growth opportunities. Translate strategy into measurable outcomes across pipeline, win rates, and revenue.

Enterprise Sales Leadership
Lead complex, multi-stakeholder sales cycles from early engagement through to close. Maintain a consultative, value-driven approach focused on delivering measurable business impact for customers.

Team Leadership & Development
Build, coach, and develop a high-performing sales team. Set clear expectations around performance, pipeline discipline, and execution, while fostering a culture of accountability and continuous improvement.

Cross-Functional Orchestration
Work closely with Marketing, Channel, Customer Success, Sales Engineering, and Professional Services to create and execute integrated account strategies and deliver a seamless customer experience.

Executive Stakeholder Engagement
Act as a trusted advisor to senior stakeholders across customer organisations. Represent the company at key industry events and in executive-level conversations.

Sales Discipline & Forecasting
Maintain rigorous pipeline management, CRM hygiene, and forecast accuracy. Use data-driven insights to improve conversion rates, deal velocity, and overall performance.

Market Expansion
Identify and unlock new growth opportunities across DACH, including new verticals, partnerships, and routes to market.

Qualifications & Experience:

• 5+ years of progressive sales experience, including experience in a leadership or team lead capacity within the DACH region.
• Strong expertise in B2B enterprise software/SaaS, ideally with exposure to retail.
• Experience working with or supporting geographically distributed teams.
• Strong communication, negotiation, and stakeholder management skills.
• Analytical and data-driven, with experience using CRM and sales forecasting tools (e.g., Salesforce).
• Ability to operate effectively in a fast-paced, matrixed, and international environment.
• Bachelor's degree required; MBA or equivalent is a plus.
• Fluency in English & German is essential

The base salary range for this position is 115,000- 140,000. The pay range actually offered will take into account a variety of potential factors considered in compensation, including but not limited to skills, qualifications, geographic location, accomplishments, experience, credentials, internal equity and business needs, and may vary from the range listed above.

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