Erstellt am 17. Juni 2026
CustomerLifecycleMarketingManager EMEA
NinjaOne
Germany
Vollzeit
Reference: 62_709647_oOVTzfwV
About the Role
AstheCustomerLifecycleMarketingManagerforEMEA, you willexecutethe execution of customer expansion, adoption, and engagement programs across the EMEA region. This rolefocuses on translating global customerlifecyclemarketing strategy into regionally relevant programs that drive upsell, cross-sell, retention, and long-term customer value.Reporting to the Director,CustomerLifecycleMarketing, you will partner closely with EMEA leaders across Customer Success, Sales, Product Marketing, and Advocacy to deliver measurable impact across the customer lifecycle. You will balance global consistency with local nuance, ensuring EMEA customers receivemeaningful,timely, and data-driven engagement at every stage.
Location - remote, anywhere in Germany
What You'llBe Doing
EMEA Expansion & Adoption Programs
- Execute EMEA-focused customerlifecyclemarketing programs that support upsell, cross-sell, product adoption, and renewals
- Localize global expansion and lifecyclestageframeworks to reflect EMEA market dynamics, customer maturity, and buying behavior
- Partner with EMEA Customer Success and Sales leaders to align programs toregionalrenewal and expansion motions
Cross-Functional Partnership
- Collaboratewith Customer SuccessandData teamstoidentifyexpansion opportunities, risk signals, and advocacy candidates
- Partner with Product Marketing to localize messaging,surface EMEA customer insightsinto global strategy, and align with broader GTMpriorities
- Workwith Advocacy and Community teams to elevate EMEA customer stories through case studies, events, and thought leadership
Customer Insights & Measurement
- Ownand report on EMEAlifecycle campaignperformanceKPIs for expansion pipeline,retentionand product adoption outcomes, as well as engagement
- Leverage Salesforce, Pardot, Pendo, 6sense, Tableau, Power BI, and related tools to connect customer behavior to revenueimpact
- Translateperformance insightsinto clear, actionablerecommendations that improvetargeting, campaigneffectiveness,and regional results
Lifecycle & Journey Execution
- Execute EMEA customer lifecycle programs from onboarding through renewal and advocacy, tailoring touchpointsbased on stage, behavior, and customer profile
- Refine regional customer journeys to reduce friction, accelerate activation, and improve long-term expansion outcomes
- Partner with Content and Product Marketing todevelop anddeploy assets aligned to lifecycle stage,personaand regional needs
Customer Engagement & Advocacy
- Plan and executeEMEAcustomer-specific events, such asuser groups,webinars, regional events, andconnect customers withspeaking opportunities
- Identifyand nurture customer champions for case studies, awards, and peer-led advocacyinitiatives
- Ensure globally aligned yet regionally authentic customer engagement experiences that strengthen retention and brand affinity
- Manage customer swag fulfillment and incentive programs throughReachdesk
Optimization & Scale
- Design and execute A/B and multivariate testing tooptimizelifecycle performance, adoption, segmentation, and revenue outcomes
- Continuously refine targeting and messaging based on behavioral, engagement, and product usage insights, surfacing regional learnings that inform global lifecycle strategy and prioritization
- Other duties as assigned
About You
- 5+ years of B2B SaaS customer or lifecycle marketing experience
- Experience building targeted, behavior-driven lifecycle programs across the customer journey
- Proventrack recordof driving measurable expansion pipeline and renewal impact through lifecycle marketing programs
- Experience executing global lifecycle frameworks within regional markets while adapting to local customer nuances
- Experience applying experimentation frameworks to improve lifecycle performance and revenue outcomes
- Comfort working cross-functionally with Customer Success, Sales, Product Marketing, and Advocacy
- Hands-on experience with CRM, marketing automation, product analytics, and BI tools tied to revenue outcomes
- Strong analytical, communication and project management skills, with the ability to turn insight into action
- Ability tooperatewith urgency and clarity in a fast-scaling, ambiguous environment
- Industry experience in IT, MSP, cyber security, or endpoint managementrequired
- Embody and lead in NinjaOne's values-Curiosity, Integrity, Kindness, Humility, Builders creating an environment where these values thrive
About Us
NinjaOne unifies IT to simplify work for nearly 40,000customersin 140+ countries.The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reducespend. By automating IT and managing all endpoints, organizations give employeesa greattechnologyexperience at work.NinjaOne is obsessed with customer success and hasretaineda 98% customer satisfaction score for more than 5 years.
WhatYou'llLove
Our flexible working hours with hybridoffice options enable you to successfully balance your personal life and your job
Grow personally andprofessionallywith one of the fastest growing companies
Grow personally andprofessionallywith one of the fastest growing companies
Access to our Corporate Benefits Platform (with discounts for brands such as Expedia,FitX, Zalando and many more)
Develop your skills through our renowned training platform
Receive competitive compensation
Collaborate with acurious, kind,internationaland interculturalworkforce
Receive competitive compensation
Collaborate with acurious, kind,internationaland interculturalworkforce
Additional Information
This position is NOTeligible for Visa sponsorship.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment.
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