Online Marketing Manager:in - Social Media (m/f/d) - Berlin

Your tasks

• Social Media Strategy & Execution: You develop and implement holistic social media strategies for our hotel clients.
• Holistic Content Creation (Organic & Paid): You conceptualize and create organic social content (including editing, copywriting, and visual design) while strategically integrating paid initiatives from the outset.
• Content & Community Management: You create and manage editorial calendars, oversee community management, and conduct performance analyses.
• Social Ads Campaigns: You plan, design, and optimize social ads campaigns, including budget responsibility.
• Cross-Departmental Collaboration: You work closely with colleagues from SEO, content, web, and performance (e.g., in the context of Social SEO) to develop integrated solutions for our clients.
• Workshops: You lead workshops and strategy meetings with your clients.
• Analysis & Reporting: You evaluate campaigns, prepare reports, and derive actionable optimization measures.
• Innovation & Trend Awareness: You scout new platforms, AI tools, and content formats and actively integrate them into your work, for example when launching new products.

Your profile

• Education: You hold a completed degree (e.g., in Business Administration, Media, Information Sciences, Tourism Management) or a comparable qualification.
• Experience: You have at least 2-3 years of experience in social media marketing-ideally within the hospitality industry, tourism sector, or an agency environment. Experience in independently managing clients or working on interdisciplinary projects is a plus.
• Social Media Ads & KPIs: You possess strong expertise in social media ads, tracking, KPIs, and reporting.
• Creativity & Tools: You are creative, excel at storytelling, and are confident using tools such as Canva, InDesign, and MS Office.
• Language Skills: You are fluent in German and English, both written and spoken.
• AI-Driven Mindset: You are passionate about AI tools and new technologies, bring your own use cases, and leverage AI far beyond ChatGPT.
• Mindset & Work Style: You are hands-on, innovative, and enthusiastic about trends, travel, and hospitality. At the same time, you think strategically, execute effectively, and bring strong analytical skills.
• Ownership & Team Spirit: You enjoy taking responsibility, actively share your knowledge with colleagues, and are strong in consulting, well-organized, and team-oriented.

Your contact person

Lena Bollwein, Talent Acquisition Manager

About us

This awaits you with us:

• Locations in the heart of Munich, Berlin, Lisbon & Innsbruck
• An incredibly warm and welcoming working atmosphere as well as an international and highly professional team that is looking forward to meeting you
• The opportunity to work with various AI tools and develop new ideas and solutions together with us
• A clear home office arrangement (tailored to the role)
• Flexible working hours with core working hours from 10:00 - 16:00 and plenty of scope for independent & autonomous work
• Your own training budget and internal development opportunities
• A Travel Industry Card with numerous hotel and other travel benefits
• A subsidy of €46,55 for the Germany ticket OR a subsidy for the EGYM Wellpass company fitness programme
• Direct access to a platform with mental health offers to sustainably increase well-being and resilience
• Exciting team events and joint "night flights"In addition, a structured and personalized onboarding process, regular feedback meetings

We value diversity and therefore welcome all applications - regardless of gender, nationality, ethnic and social origin, religion/belief, disability, age and sexual orientation and identity.

For your application, we only need your informative CV and, if applicable, references. A cover letter is not required.