Group Chief Marketing Officer (CMO)
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Group Chief Marketing Officer (CMO) based in Germany.
This is a senior, high-impact leadership role responsible for shaping and scaling the marketing engine across multiple fast-growing digital entertainment brands within the iGaming ecosystem. You will define and execute a unified, group-wide marketing strategy spanning acquisition, branding, and performance. The role requires a hands-on executive who can balance strategic vision with operational excellence, particularly across high-performance digital channels. You will lead the development of scalable marketing systems that drive measurable growth, customer acquisition, and long-term brand equity. Working closely with the executive leadership team, you will influence commercial direction, new brand launches, and international expansion. This is a highly entrepreneurial environment where speed, innovation, and data-driven decision-making are central to success.
Accountabilities:
- Define and lead a unified, group-wide marketing strategy across multiple brands within the portfolio, ensuring alignment with overall business objectives.
- Own full-funnel marketing strategy and execution, including performance marketing, brand development, content, and product marketing initiatives.
- Oversee all acquisition channels such as SEO, PPC, affiliate, display, programmatic, and paid social to maximize scalable growth.
- Build, structure, and mentor a high-performing marketing organization, establishing robust processes and best-in-class marketing operations.
- Partner with executive leadership on commercial strategy, strategic partnerships, and the development of new brand and market opportunities.
- Drive a strong data-led culture, ensuring all marketing activity is measurable, optimized, and aligned with key business KPIs and ROI targets.
- Manage and allocate marketing budgets strategically to maximize efficiency, performance, and long-term growth impact.
Requirements:
- Proven experience in a senior marketing leadership role within iGaming, online casino, sports betting, affiliate marketing, or a closely related digital industry.
- Strong background in startup or scale-up environments, with experience building or rapidly scaling consumer-facing digital brands.
- Deep expertise in performance marketing and digital acquisition channels, with a strong understanding of conversion-driven growth models.
- Proven ability to develop brand strategy and creative direction while maintaining a strong focus on measurable outcomes.
- Highly analytical and data-driven mindset, with experience leveraging analytics to optimize marketing performance and ROI.
- Strong leadership capabilities with a track record of building, scaling, and motivating high-performing international teams.
- Entrepreneurial, proactive, and comfortable operating in fast-paced, highly competitive, and evolving markets.
Benefits:
- Competitive base salary with attractive performance-based bonus structure.
- Opportunity to lead group-wide marketing strategy for rapidly scaling digital entertainment brands.
- High-impact executive role with direct influence on company growth and market expansion.
- Entrepreneurial, fast-paced environment with strong ownership and autonomy.
- Flexible working model, including remote working options.
- Dynamic, international team culture driven by innovation and collaboration.
- Opportunity to build and scale marketing teams and systems at a global level.
