Strategic Revenue Management

Job Description:

We are looking for a commercially driven and analytically strong Senior Strategic Revenue Management (SRM) Manager to lead the DACH SRM agenda across our Food & Nutrition portfolio.

Reporting to and supported by the SRM Director F&N Europe, this role is accountable for defining, shaping, and deploying the commercial strategy for the DACH portfolio to deliver Operating Plan commitments, OGSM priorities, strategic portfolio choices, and sustainable value growth.

As the DACH SRM lead, you will be responsible for unlocking profitable growth through best-in-class deployment of all Revenue Growth Management levers, including pricing, promotions, mix management, trade investment, and commercial strategy. You will work closely with Sales, Marketing, Finance, Demand Planning, and Supply Chain teams to translate business ambitions into actionable customer and channel plans.

This is a highly visible role requiring strong commercial acumen, stakeholder leadership, and the ability to influence both internally and externally.
Key Responsibilities
Revenue Growth Management & Commercial Strategy Pricing, Promotions & Trade Investment

• Act as the DACH subject matter expert across all SRM disciplines:
  • Strategic Pricing
  • Promotional Effectiveness
  • Portfolio & Channel Mix
  • Trade Terms
  • Commercial Strategy
• Develop channel-specific strategies to maximize value creation across all routes to market.
• Own and continuously evolve the Pack Price Architecture roadmap in partnership with Marketing.
• Lead the development of portfolio promotion strategies and playbooks, ensuring disciplined investment and strong ROI.
• Govern promotional exceptions and ensure effective trade spend management.

Innovation & Portfolio Value Creation

• Ensure all innovation launches are commercially optimized and aligned with SRM principles.
• Drive the right commercial models for innovation, ensuring:
  • Customer margin accretion
  • Portfolio value enhancement
  • Trade terms harmonization
  • Sustainable profitability

S&OP & Performance Management

• Serve as the single SRM point of contact within the S&OP+ process, particularly PMR and DMR forums.
• Lead in-year performance diagnosis and identify corrective actions to close performance gaps.
• Partner with Demand Planning and cross-functional teams to ensure effective execution of commercial plans.

Advanced Analytics & Capability Building

• Own the DACH Advanced Analytics agenda for SRM.
• Define business requirements and partner with Digital Analytics teams to automate and enhance SRM processes.
• Leverage data, insights, and predictive analytics to identify growth opportunities and improve decision-making.

Customer & Stakeholder Leadership

• Support customer teams in strategic negotiations, annual planning processes, and key customer engagements.
• Partner with senior external stakeholders up to Category Director level to build credibility, influence, and joint value creation opportunities.
• Lead communication and alignment of portfolio plans across Demand, Marketing, and the wider SDL organization.
• Play a key role in Quarterly Category Connects, Annual Business Planning, and other cross-functional forums.

European SRM Leadership

• Partner with the SRM Director F&N Europe on cross-market SRM initiatives and capability-building projects.
• Contribute to the continuous evolution of SRM best practices and value creation frameworks across Europe.

What You'll Bring

• Significant experience in Revenue Growth Management, Strategic Revenue Management, Commercial Strategy, Category Management, or Sales within FMCG.
• Strong understanding of pricing, promotions, trade investment, portfolio strategy, and customer economics.
• Proven track record of delivering profitable growth and influencing commercial decision-making.
• Experience working with major retailers and leading customer negotiations.
• Strong analytical capability and ability to translate insights into action.
• Excellent stakeholder management and cross-functional leadership skills.
• Commercially curious, growth-oriented, and comfortable operating in a fast-paced environment.