BDM SimCapture

Business Development Manager (BDM)SimCapture (m/f/d)
Department: Sales / Digital Solutions
Reporting to: National Sales ManagerGermany
Location: Germany
Travel: approx. 25-30% (across DACH,depending on customers and projects)
Position Overview
At Laerdal, our mission is helping savelives. SimCapture is a digital platform enabling simulation management, videocapture, debriefing, and program management to improve training quality andsupport sustainable competency development across healthcare, education, publicsector, emergency services, and military environments.
The Business Development Manager (BDM) forSimCapture is responsible for driving revenue, commercial success, and growthof the SimCapture portfolio in Germany and the wider DACH region.
This role combines full ownership ofrevenue generation and business development, a consultative, solution-orientedsales approach, and a strong understanding of simulation, digital learningprocesses, and clinical application areas.
The objective is not only to sellSimCapture, but to strategically position and establish it with customers toensure long-term success and impact.
Accountabilities
Achieve annual sales and growth targets for the SimCapture portfolio
Drive sustainable business development and pipeline growth across the territory
Establish SimCapture as a strategic solution within key customer accounts
Ensure disciplined commercial management, including pricing, discounting, and forecasting
Strengthen long-term customer relationships and maximize customer value
Represent Laerdal and SimCapture effectively in the market and internally
Responsibilities
Sales & Business Development
Achieve annual revenue targets and develop the assigned region
Identify and generate new business opportunities and build long-term customer relationships
Sell SimCapture subscription-based contracts (annual models)
Develop and manage a strong sales funnel and pipeline
Translate customer needs into value-based solutions and proposals
Manage pricing and discounting in a disciplined and structured way
Solution & Portfolio Expertise
Develop strong functional and technical expertise in the SimCapture product portfolio
Clearly articulate customer value and integration into broader solutions
Understand clinical scenarios and training requirements
Operate within the context of healthcare simulation ecosystems
Customer & Stakeholder Management
Build and maintain consultative relationships with new and existing customers
Collaborate closely with Strategic Partners, Key Accounts, and internal stakeholders
Ensure aligned, cross-functional teamwork to maximize customer value
Territory & Performance Management
Manage the assigned territory and plan activities
Use Salesforce CRM consistently for pipeline and forecasting
Conduct monthly performance analysis
Develop and execute action plans and manage budget
Market Presence & Internal Collaboration
Represent Laerdal at events and congresses
Support Simulation User Network activities
Prepare and lead sales and team meetings
Provide market and competitive feedback
Qualifications & Experience
Professional
Experience in B2B sales or business development of solution-based offerings
Proven track record in revenue or pipeline responsibility
Strong understanding of consultative selling
High affinity for technology
CRM experience (ideally Salesforce)
Personal
Strong customer and solution orientation
Structured and self-driven working style
Excellent communication and presentation skills
Team-oriented mindset
Willingness to travel