Pleaselist 4 - 5 main tasks & responsibilities
- Provides GTM priorities and market input for PM to define the products from a market perspective.
- Understands buyer personas and their roles in buying centers.
- Provides GTM messaging and content for marketing collaterals, including story and value proposition as well as the description of compelling events, challenges, benefits, differentiation, economic validation, use cases, proof, show the product.
- Cares that products and services are effectively defined and marketed to the target audience via the target channels.
- Conducts market research, tracks market trends and gathers competitor insights and news.
- Provides GTM enablement for sales, business partners, and marketing incl. campaigns, events, webinars.
