Erstellt am 20. Juli 2026
Online Marketing Measurement & Attribution Analyst (m/f/d)
Otto Group
Weismain, Bayern 96260, Germany
Vollzeit
Reference: 1804750775
Alle Mitarbeiterinnen und Mitarbeiter in jeder der 123 Einzelgesellschaften der Otto Group tragen täglich mit innovativen Ideen dazu bei, uns unserem gemeinsamen Ziel näher zu bringen: in allen Bereichen Best in Class zu werden.
The BAUR Group, with operations in the DACH region, has long been synonymous with success in online business and is part of the success of the globally active OTTO Group. E-commerce and e-commerce-related services are undergoing rapid change-now more than ever!
As an Online Marketing Measurement & Attribution Analyst (m/f/d), you'll be responsible for optimizing online marketing performance through data-driven analysis, as well as developing attribution and marketing measurement models. You'll manage the Marketing Data Hub, provide recommendations for action, and be responsible for the technical development of the data infrastructure. You're a team player with strong communication skills-you translate data into business decisions and can be constructively challenging when necessary.
Was Dich erwartet:
Was Du mitbringen solltest:
The BAUR Group, with operations in the DACH region, has long been synonymous with success in online business and is part of the success of the globally active OTTO Group. E-commerce and e-commerce-related services are undergoing rapid change-now more than ever!
As an Online Marketing Measurement & Attribution Analyst (m/f/d), you'll be responsible for optimizing online marketing performance through data-driven analysis, as well as developing attribution and marketing measurement models. You'll manage the Marketing Data Hub, provide recommendations for action, and be responsible for the technical development of the data infrastructure. You're a team player with strong communication skills-you translate data into business decisions and can be constructively challenging when necessary.
Was Dich erwartet:
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Attribution & Marketing Measurement Platform
- Independent management and further development of attribution, MMM, and budget allocation models, as well as the attribution tool
- Utilization and expansion of analytics and optimization tools
- Management of external service providers and training of internal stakeholders
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Marketing Data Hub & BigQuery
- Further development and technical management of the Marketing Data Hub based on Google BigQuery
- Defining data and tracking requirements; ensuring data quality and governance
- Close collaboration with Data Engineering and IT, as well as the creation of automated reports and dashboards
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Analytics, Insights & Optimization
- Independently conducting in-depth online marketing analyses
- Identifying growth opportunities and inefficiencies
- Conducting tests and impact analyses, as well as deriving and presenting recommendations for action to management
Was Du mitbringen solltest:
- A bachelor's or master's degree in business administration, (business) information technology, statistics, marketing, or comparable relevant professional experience
- At least five to seven years of experience in marketing measurement, marketing intelligence, or performance management
- Experience in e-commerce or multichannel retail
- Proven practical experience with attribution, MMM, experimental design, or causal measurement
- Very strong SQL skills and solid experience with BigQuery; experience with Google BigQuery is a definite plus
- Understanding of data models, APIs, tracking, and cloud architecture
- Experience managing external technology and consulting providers
- Strong analytical mindset and the ability to communicate complex concepts clearly
