Field Application Engineer

BASIC FUNCTION:

• 1. Provide technical and design assistance for the Bourns Portfolio of Products and Solutions to the sales team, channel partners and end customers within a defined territory.
  2. Create demand for all Bourns Products & Solutions through the creation of new opportunities, design in's and design wins within a defined territory.
  3. Provide market feedback and new product and solution ideas to all Bourns Divisions and Product Lines.
  4. Work with IC Reference Designs where appropriate with Bourns Product Line & Marketing Managers to achieve registrations.
  5. Provide Market intelligence on industry trends to Bourns Management.

PRIMARY DUTIES AND RESPONSIBILITIES:

1. Develop a strong funnel of opportunities, demand creation, and move through to design win in union with territory sales

1. 1. Direct customer contact
   2. Sales channel opportunity support including distributors and manufactures representatives, including training
   3. Product Line and Marketing collaboration

1. Facilitate New Product Development

1. Identify market needs & gaps in Bourns portfolio
2. Provide competitive intelligence
3. Bridge for Bourns Engineering, Product Lines, & Marketing to the Customers

1. Technical Knowledge & Expertise

1. Bourns Product Portfolio
2. Applications, Horizontal and Vertical including, but not limited to, Power Conversion, Sensing, Circuit Protection, Timing, Communications, Industrial, Automotive and Consumer, Aerospace & Defence

1. Other

1. Monthly reporting

1. CRM logging
2. Market Trend reporting to Divisions
3. Technical Shows & Fairs

KPI's

1. 1. Design In Revenue
   2. Design Win Revenue
   3. Conversion Rates of funnel
   4. New Product
      1. Individual assigned objectives
      2. Ref. Designs
   5. Technical Certifications & Accomplishments
      1. Individual assigned objectives

MAIN BUSINESS RELATIONS

1. Customers and Distributors in the assigned territory
2. Vice President Sales EMEA and Senior VP WW, Sales Directors
3. Regional Sales Managers, Area Sales Managers, Account Managers, Sales Rep's, Distribution Manager, Distribution Account Managers
4. Customer Service Reps. / Inside Sales Representatives / Customer Support at plants and BISPO team
5. Application Engineers, Global Product Line Managers and Directors, Global Market Directors and GMs
6. Other parties of Bourns Corporation worldwide as required by business events