User Acquisition Manager

As a User Acquisition Manager, you will be responsible for managing and optimizing large-scale acquisition initiatives while using data-driven insights to improve campaign performance and growth outcomes.

• Launch, manage, and scale user acquisition campaigns across multiple advertising platforms and channels.
• Manage significant marketing budgets and make strategic allocation decisions to maximize campaign efficiency and profitability.
• Monitor and optimize key performance indicators, including CPI, ROAS, LTV, retention, and payback periods.
• Analyze campaign performance, user behavior data, and large datasets to identify scaling opportunities and optimization areas.
• Develop forecasting models and use performance insights to guide investment decisions.
• Work with attribution and analytics platforms to accurately measure campaign impact and effectiveness.
• Leverage AI-powered tools and automation solutions to improve reporting, forecasting, and campaign optimization workflows.
• Collaborate with advertising partners, network account managers, and external stakeholders to improve campaign execution.
• Monitor creative performance, identify fatigue trends, and support improvements to acquisition assets.
• Contribute to the continuous enhancement of user acquisition strategies, processes, and operational efficiency.

Requirements:

The ideal candidate brings strong experience in user acquisition, mobile gaming growth, and performance marketing, with the ability to manage complex campaigns and make strategic decisions based on data.

• 3+ years of experience in User Acquisition, ideally within the mobile gaming industry.
• Proven experience managing and scaling large advertising budgets with measurable growth results.
• Hands-on experience with major acquisition platforms, including Meta, Google, TikTok, Unity, Mintegral, Axon, DSPs, and rewarded advertising networks.
• Strong understanding of mobile game monetization models, including in-app purchases (IAP) and advertising-based monetization.
• Deep knowledge of user acquisition metrics such as CPI, ROAS, LTV, retention, and payback.
• Experience with attribution and analytics platforms, including MMPs, SKAN, and probabilistic attribution solutions.
• Strong analytical skills with the ability to interpret large datasets and translate insights into business decisions.
• Experience using AI tools for data analysis, reporting automation, or campaign optimization.
• Strong problem-solving skills with a proactive and results-oriented mindset.
• Excellent organizational, communication, and stakeholder management skills.
• Good command of Latvian and English.
• Experience with automation tools, scripting, or technical workflows is a plus.

Benefits:

• Competitive compensation package.
• Flexible remote or hybrid working environment.
• Opportunity to work on successful games reaching millions of players worldwide.
• Ownership of impactful user acquisition strategies and large-scale campaigns.
• Collaboration with experienced marketing, analytics, and development teams.
• Opportunity to leverage modern AI and automation technologies in performance marketing.
• Dynamic environment with opportunities for professional growth and skill development.