Head of Marketing

About the Role

A fast-growing, seed-stage conversational AI SaaS company is looking for a Head of Marketing to own and scale its entire marketing engine - from strategy and budget through to hands-on execution. This is a foundational role at a company that automates customer call operations for B2C businesses, handling sales, support, and operational workflows via intelligent AI voice agents.

You'll translate a highly technical product into compelling positioning, build a repeatable AI-first growth motion, and generate measurable pipeline. As the company expands into the UK and US markets, you'll be a key strategic voice while remaining operationally involved from day one. This role is based on-site in Berlin, Germany. Visa sponsorship is not available.
What You'll Do

• Own marketing end-to-end - full strategic and operational responsibility including budget ownership and reporting on pipeline impact.
• Define positioning, messaging, and content that make a technical product memorable and conversion-focused.
• Set strategy, priorities, and KPIs across all channels; report regularly on performance and business impact.
• Build and run a growth playbook that prioritises AI and automation to scale inbound across organic and paid channels.
• Plan and execute go-to-market launches for new segments and geographies, including UK and US expansion.
• Continuously test new channels using structured experiments and data-driven decision-making.
• Operate hands-on initially, then hire and scale a high-performing marketing team as the business grows.
• Manage vendor and agency relationships and oversee the annual marketing budget.
• Collaborate closely with product, sales, design, and executive leadership to align on messaging and campaigns.

What We're Looking For

Required:

• 5+ years of marketing leadership experience, ideally including an early-stage or high-growth environment where you owned the function.
• Proven track record of translating technical products into clear, compelling positioning and storytelling.
• Strong hands-on growth experience across organic and paid channels with measurable results.
• Experience developing and executing comprehensive multi-channel strategies (digital, content, social, email).
• Data-driven mindset - proficient with marketing analytics tools (e.g., Google Analytics / GA4) and experienced in running structured experiments and tracking KPIs.
• Proficiency with marketing automation and CRM platforms (e.g., HubSpot, Salesforce).
• Experience managing an annual marketing budget and overseeing vendor/agency relationships.
• Deep familiarity with AI and automation tools applied to marketing workflows.
• Fluent in both English and German (written and verbal).
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Nice to Have:

• Background in B2B SaaS or AI/voice technology marketing.
• Experience building and leading teams while remaining operationally hands-on.
• Prior exposure to UK or US market expansion.

Compensation & Benefits

• Salary: $75,000 - $120,000 annually (USD equivalent)
• Opportunity to shape the marketing function from the ground up at a well-funded, high-trajectory startup
• Backed by leading early-stage investors (Y Combinator and top-tier European VCs)
• Collaborative, high-ownership culture with direct impact on company growth

Location

This role is on-site in Berlin, Germany. Candidates must be willing and able to work from the Berlin office. Visa sponsorship is not available - applicants must have the right to work in Germany.