Erstellt am 14. August 2026
CRM Automation Expert (all genders) - Hybrid
Lufthansa
Köln, Nordrhein-Westfalen 50667, Germany
Vollzeit
Reference: 1673381755
Design personalized customer experiences that inspire travelers, powered by data, automation, and the latest CRM technologies.
Tasks
As a CRM Automation Expert, you will build, execute, and optimize CRM campaigns across email, app push, WhatsApp, and SMS. You create templates, manage audience segmentation, and collaborate with marketing, MarTech, data teams, and partners to deliver personalized, data-driven customer experiences.
About Eurowings Digital GmbH We want to unfold the world to our customers. Eurowings Digitals mission is to deliver the most convenient and affordable end2end travel experience by connecting the physical and digital world. While our customers enjoy their journey, we take charge of a carefree travel experience. Not only offering quality flights for affordable prices, but being a travel companion all along the way. From their first inspiration to their favorite travel memories. Therefore we launched a whole new company which puts their customer into their total focus. Together we are going to discover, develop and test new products along the whole customer journey, on- and offline. In agile and diverse teams we will revolutionize the way of travelling.
Tasks
As a CRM Automation Expert, you will build, execute, and optimize CRM campaigns across email, app push, WhatsApp, and SMS. You create templates, manage audience segmentation, and collaborate with marketing, MarTech, data teams, and partners to deliver personalized, data-driven customer experiences.
- Build and optimize automated CRM campaigns across email, app push, and WhatsApp/SMS.
- Create responsive email templates and customer journeys.
- Translate marketing requirements into scalable technical solutions.
- Manage audiences, segmentation, and personalization using customer data.
- Drive CRM innovation through AI, automation, and marketing technology.
- Collaborate with marketing, data, and tech teams on integrations and platform enhancements.
- Ensure best practices in deliverability, tracking, and GDPR compliance.
- 3-5 years of experience in CRM, marketing automation, or campaign management.
- Hands-on experience with CRM and marketing automation platforms.
- Strong knowledge of email marketing, segmentation, personalization, deliverability, tracking, and GDPR.
- Advanced HTML and SQL skills; JavaScript and/or Python are a plus.
- Experience with analytics tools and customer data integrations.
- Strong understanding of cross-channel CRM and customer journeys.
- Data-driven mindset with a focus on quality, scalability, and continuous improvement.
- Excellent stakeholder management and communication skills in English (German is a plus).
- Ability to translate business needs into impactful, personalized CRM solutions.
- Proactive, structured, and collaborative way of working.
About Eurowings Digital GmbH We want to unfold the world to our customers. Eurowings Digitals mission is to deliver the most convenient and affordable end2end travel experience by connecting the physical and digital world. While our customers enjoy their journey, we take charge of a carefree travel experience. Not only offering quality flights for affordable prices, but being a travel companion all along the way. From their first inspiration to their favorite travel memories. Therefore we launched a whole new company which puts their customer into their total focus. Together we are going to discover, develop and test new products along the whole customer journey, on- and offline. In agile and diverse teams we will revolutionize the way of travelling.
